In strategy focused design thinking, solving a problem is about finding viable constant solutions that are effective over time. This case study is proof that by formulating the right problems and finding justifying data, designing the most cost effective solution becomes simple. 

This project was based on three hypothetical scenarios, each with their IF, THEN and BECAUSE. They set the stage to the problem to which after finding the research, a solution was proposed. 

If: Lowe’s created businesses designed around the unique behaviors of renters, addressing the “how” of the renter's lifestyle.

Then: We can open a range of entirely new usage occasions for home improvement, as well as re-capture share from competitive categories that currently serve renters in high-density markets.

Because: Lowe’s created businesses designed around the unique behaviors of renters by addressing the “how” of the renter lifestyle.

The trouble with buying home improvement material for rental homes is the lack of storage and high prices.

Idea: There is an ongoing trend for subscription boxes and service boxes. By taking advantage of that tendency, Lowe's has created the all-you-need box. 

These boxes include all-you-need for that particular home improvement activity. By providing rented tools and optimal quantities (Big from 3 to 6 uses, Small from 1 to 3) for the desired uses, it allows the tenant to perform the activity himself without investing in tools or materials and once the job is finished, the tenant returns the tools in the same box. No storage space taken or extra money is invested.