3Seconds
Logo and pitch-deck design are the first blocks in building a brand. This project is about helping a short form video publisher build itself.
By understanding the need for uncensored, instant and reliable news source on social media, this Berlin-based brand wanted an impactful but simple logo that is adapable and recognizable.
more info on 3seconds.co
1st Iteration
Our main goal was to convey the importance that the first three seconds have in a video consumer.
2nd Iteration
Continuing on the concept of running time, we took a modern turn as well as some color exploration.
3rd Iteration
We were trying to explore how to bring the idea of 3Seconds and News to focus.
The above are just examples of three major tiers of iteration made for the client. It all started with research, concept ideation and the construction of a visual identity. The final product was both satisfactory and succesfull in conveying our client's ideals and purpose.
Final logo
