Exposed
Successfully designing the problem leads to the right solution. This strategy-based project was focused on solving one of the main issues for design students while creating a platform for growth.
Students are having trouble getting their work and their names out there. Exposed is here to change that. We are a platform, mobile store and community to give students the opportunity to sell, showcase and promote theirselves and their work.
Ad example
Research: Defining the right problem. Interviews, personas and data were all part of our research process. We moved onto ideation by developing consumer insights and opportunity maps.
““Networking and exposure are the most important things (...)””
Business canvas
Logo
Exposed is sophisticated, simple and stylish. Less is more. Its B&W brand allows for the actual products and students to be the main focus. Our whole visual campaign is about letting the concept speak for itself.
