Choc
Let me make you want something that doesn't exist.
This project was about developing a full visual identity for a new concept of chocolates. From logo design to company values and visual ID guidelines, Choc is about to make you fall in love with an idea.
Logo
The logo is a powerful combination of creativity and the essence of chocolate. Our communication, packaging and promotional merchandise is simple and very recognizable. By keeping things playful but still stylish, our product is relatable to our market segment.
Promotional merchandise
The main goal is to sell the idea of customizable chocolate and playfulness.
Custom shopping bags
Branded chocolate bar
Mockup
